Rhode Island has become the first state in the nation to ban the distribution of free formula (unless medically necessary) to women who have just given birth.
The ban was announced Monday by the Rhode Island Dept. of Health; the state's First Lady, Stephanie Chafee, a registered nurse, called the decision "a critical step toward increasing breastfeeding rates."
The distribution of free formula samples post-partum has been linked in numerous studies with decreased rates of breastfeeding. Studies have also shown a clear link between decreased breastfeeding rates and increased obesity in children.
Rhode Island's director of health Michael Fine, at left, said the state hopes to raise the percentage of mothers nursing at six months to 60% by 2020 (currently at 38%, behind the national average of 44%). In California, the breastfeeding rates are higher: 52% of mothers are breastfeeding exclusively at birth, with Alameda County showing the highest rates (79.9%), and Los Angeles and Kern the lowest (both at 33%); (stats from Kidsdata.org).
Massachusetts attempted a ban in 2005 but it was rescinded by then-governor Mitt Romney.
From David Klepper of The Huffington Post who reported on the story today:
The International Formula Council, a trade group representing ...manufacturers, opposes the end of free formula samples. In a statement, the council said the bags also contained "key educational materials"...
"Mothers should be trusted to make good choices for their babies," the council said in its statement. "More than 80% of U.S. infants will be given formula at some point during their first year of life ... these educational materials are needed by the vast majority of mothers to ensure infant formula is prepared correctly and the baby's health is not jeopardized."
The move by Rhode Island is part of a national trend and a commitment by the federal government to increase breastfeeding rates.The Breastfeeding Report Card issued this year by the Centers for Disease Control and Prevention finds more hospitals are now "baby-friendly". The Baby-Friendly Hospital Initiative (BFHI), a global program sponsored by the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF), supports best practices in breastfeeding education; hospitals that are "baby-friendly" must follow the WHO/UNICEF established Ten Steps to Successful Breastfeeding for Hospitals. There are currently 121 "baby-friendly" hospitals in the US.
Kaiser Permanente (which claims to be the largest provider of mother-baby care with 96,000 births in 2010) announced yesterday at its Partnership for a Healthier America (PHA) summit that it will make all its 29 birthing hospitals "baby friendly;" it did not, however, commit to a ban on the distribution of formula bags. And maybe with good reason. Through the WIC (Women, Infants & Children, a federally funded program out of the U.S. Dept. of Agriculture), a rebate program with infant-formula manufacturers earns California about $18.5 million each month.
(PHA is a non-profit organization established by Kaiser in tandem with First Lady Michelle Obama's campaign "Let's Move" with the goal to end obesity in the US).
Click here for a list of bag-free hospitals and birthing centers.
Written for California's Children by Elizabeth J. Carlyle.
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